Event Director.

Event Director

Media and Events Specialist

$130k-$140k Base Salary + Bonus

New York, NY (Hybrid - 2-3 days per week in-office)

This is an amazing opportunity to join a well-established and award-winning media and events company. The company has seen rapid growth over the last few years and the focus is now on expanding the US business, with impressive growth plans for the next three years. Our client is seeking an experienced Event Director to run their most profitable portfolio of US tradeshows. The Event Director will be responsible for the portfolio's overall performance, leading the team across all disciplines - sales, marketing, operations, and logistics.

Main Duties:

Brands

• Through research, analysis, developing relationships, and market intelligence, to implement strategies and initiatives to ensure the ongoing growth and sustainability of the portfolio - writing a strategic business plan for each event (updated annually)
• Produce a coherent brand strategy for all the events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations, with specificities identified for each market (currently 3 major US cities).
• To get close to your market, understand its trends and develop your event around it

Financial

• Overall accountability for setting annual P&L as well as for meeting and exceeding budgeted gross and net profit contribution of all four shows

General Management

• Day-to-day management of the event team
• Set clear goals and objectives for all reporting staff
• Set, monitor and evaluate performance targets (with the aid of CRM applications)
• Coach and develop the team in all aspects of their roles, creating a transition map to expanded roles and promotion where appropriate

Operations

• Managing and working with the operations director to develop an operational strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences are maintained

Marketing

• Develop a campaign strategy with the Marketing Director to meet overall visitor numbers
• Personally manage all key industry partnerships in conjunction with Marketing Director
• Develop an exhibitor campaign strategy including vertical and horizontal activity
• Appoint contractors/suppliers/agencies with the Marketing Director as required

Sales

• Manage the Show Managers and other sales staff
• Lead by example - beyond team target, also responsible for delivering personal sales targets(where applicable) across the event under your management
• Develop a campaign strategy with the sales team that meets and exceeds targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield, and sponsorship revenues, and identify categories for growth.
• Ensure the sales plan is being delivered on target and budget and activity targets are met

If this sounds like you, please click apply!

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