Marketing Strategy & Performance Manager.
- Location: Bolton £32000 - £36000 per annum
Call us
+1 646 980 3714
Job details
- Location
- Bolton £32000 - £36000 per annum
- Job Type
- Permanent
- Ref
- PR/087389_1775560084
- Posted
- about 1 month ago
Job details
- Location
- Bolton £32000 - £36000 per annum
- Job Type
- Permanent
- Ref
- PR/087389_1775560084
- Posted
- about 1 month ago
We're partnering with a leading UK healthcare services organisation to hire a CRM & Automation Specialist.
This is a brilliant opportunity for a commercially driven CRM professional to take ownership of CRM strategy, lifecycle automation, and customer journey optimisation across both B2B and B2C audiences.
The role is focused on transforming Salesforce into a commercial growth and retention engine, helping improve referrals, strengthen partner relationships, and optimise customer conversion from enquiry through to booking.
The Role
As CRM & Automation Specialist, you'll own the CRM roadmap, using data, segmentation, and automation to support commercial growth, utilisation, and long-term retention.
You'll build robust customer profiles, create highly targeted lifecycle journeys, and work closely with marketing and commercial teams to ensure communications are timely, relevant, and conversion-focused.
This is ideal for someone who enjoys a mix of CRM strategy, hands-on journey building, and commercial stakeholder management.
Key Responsibilities
- Own and evolve the commercial CRM strategy
- Build a single customer view to support advanced segmentation and personalisation
- Develop automated B2B partner journeys to strengthen relationships and reduce churn
- Optimise B2C customer journeys, improving conversion from enquiry to booking
- Use Salesforce and automation tools to build workflows, lead scoring, and next-best-action logic
- Partner with marketing and commercial teams to translate growth goals into data-led campaigns
- Explore opportunities to leverage AI and predictive tools for smarter personalisation
- Ensure CRM activity aligns with GDPR/PECR best practice
- Analyse lifecycle, campaign, and pipeline performance to drive measurable revenue impact.
About You
- Strong experience in a commercial CRM, lifecycle, or automation role
- Proven track record of using Salesforce to drive revenue growth, bookings, or retention
- Strong understanding of segmentation, behavioural targeting, and lifecycle optimisation
- Experience across both B2B and B2C journeys
- Confident influencing sales, marketing, and commercial stakeholders
- Experience in healthcare, regulated industries, or complex service-led customer journeys would be advantageous
If this sounds like you then please apply online.
We Are Aspire Ltd are a Disability Confident Committed employer
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