Performance Marketing Manager.

Performance Marketing Manager
$100,000 - $120,00 Base Salary + Benefits
New York, NY (Hybrid)

Responsibilities

• Drive performance marketing strategies and plans to scale the acquisition of new customers across paid digital platforms (Facebook/Instagram, Tik Tok, Pinterest, Native, etc.)
• Execute internal campaigns (setup and run campaigns) and manage current external agencies to set budgets, KPIs and timelines
• Work closely with CMO, ecommerce team, creative/video production team and marketing analytics team to improve campaign performance, scale media and meet company goals.
• Report on channel performance on a weekly and monthly cadence
• Design, execute, and maintain ROI-focused paid media campaigns across various social platforms
• Continually optimize and improve paid media campaigns to make the most of your allocated budget
• Manage all components of paid ad campaigns from conception to creative to execution to analysis
• Scale existing channels and find new channels to ensure each market can reach maximum potential
• Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance

Qualifications

• Bachelor's Degree required
• 3-5+ years of B2C performance marketing experience at an agency or in-house at a startup/brand.
• Consumer products experience is preferred
• Experience launching and scaling paid social campaigns on channels including Facebook, Google, Instagram, TikTok, Twitter, Pinterest, etc. while maintaining CPA targets and operating within budget
• Ability to set up, manage, optimize, and report on campaign performance against targets
• Strong analytical skills with competence in tools such as Excel, Google Analytics, Marketo, etc.
• Enjoy a mix of strategy and execution, but always with speed. You are ready to roll up your sleeves and alternate between strategy, creative development, and analytic work
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing priorities
• Strong collaboration skills, ability to communicate and partner effectively across internal teams and 3rd parties

We Are Aspire is acting as an Employment Business in relation to this vacancy.