Mobile Marketing Manager.

Mobile Marketing Manager | London

I'm seeking a Mobile Marketing Manager with a track record of running high-performance app campaigns to join a leading iGaming brand. You'll become part of a growing team helping to drive the next level of growth.

In this role, you'll collaborate with talented teams to deliver impactful mobile campaigns that generate measurable business results. Reporting to the Head of Mobile, you will own campaign performance, lead strategic partnerships, and bring fresh ideas to engagement and activation.

Key Responsibilities

• Plan, optimise, and report on mobile campaigns across channels including app-to-app display, mobile DSPs, Apple Search Ads, UAC, and Meta App Campaigns.

• Develop and execute high-performing monthly, quarterly, and annual strategies.

• Monitor KPIs such as growth, conversion rates, CPA, and LTV to ensure each market meets its performance objectives.

• Deliver data-driven insights and communicate results to senior stakeholders across multiple geographies.

• Build and refine mobile strategies covering fraud prevention, creative optimisation, and conversion rate improvements.

• Identify and test new channels to scale performance and diversify the marketing mix.

• Drive automation, efficiency, and innovation in campaign management and reporting.

• Work closely with analytics teams to enhance tracking, measurement, and cost efficiency.

• Develop creative testing frameworks and contribute to the ongoing evolution of mobile campaign strategy.

Ideal Candidate

• 3+ years of hands-on marketing and campaign management, with experience in mobile marketing.

• Proven success managing data-driven, performance-based app campaigns.

• Expertise in key ad platforms: DSPs, mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads, and others.

• Proficiency with tracking and analytics tools such as AppsFlyer, Adjust, Singular, Firebase, GA4, with experience in fraud prevention tools (e.g., TrafficGuard, P360) preferred.

• Strong experience in campaign forecasting, planning, and optimisation.

• Excellent communication and stakeholder management skills.

• Experienced collaborator with global teams, with awareness of cultural and regional market nuances.

• Analytical thinker able to turn complex data into actionable insights.

Benefits

• Hybrid working model: 3 days in the office, 2 days from home.

• 24 days annual leave, increasing with service.

• Competitive salary plus annual bonus.

• Private healthcare, life insurance, and pension scheme.

• Monthly team lunches, social events, and company gatherings.

If this sounds like you, send your CV today.

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