Growth Marketing Manager.

Growth Marketing Manager

📍 London Bridge (Hybrid - 2 days onsite, Wednesday anchor day)
💰 £50,000 - £60,000

Overview

We're partnered with a fast-growing, category-challenging wellness brand in the supplements space, building strong momentum across both retail and direct-to-consumer.

With 50,000 active subscribers today and a target to reach 100,000 within the next 24 months, this is a key hire to help scale growth efficiently and sustainably.

This is a hands-on Growth Marketing Manager role, ideal for someone who thrives in performance marketing, understands subscription models, and wants real ownership in a scaling business.

The Role

Reporting into the CMO, you'll take ownership of performance marketing and customer acquisition, with a strong focus on driving subscriber growth and improving efficiency across paid channels.

This role is about building and scaling a high-performing growth engine - not just driving traffic.

Key Responsibilities

• Own and optimise paid channels:

  • Meta (core channel)

  • Google PPC

  • TikTok (growing focus)

• Drive efficient customer acquisition (balancing CAC vs LTV)

• Scale campaigns while maintaining strong ROI

• Manage external agency partner (health & fitness specialist)

• Hold accountability across:

  • Performance

  • Creative output

  • Budget efficiency

• Act as the internal owner of results

• Lead creative testing and experimentation

• Optimise landing pages and conversion funnels

• Continuously improve acquisition and subscription conversion rates

• Own key metrics:

  • CAC

  • LTV

  • ROI

• Manage performance within a £1M-£5M budget range

• Balance growth with profitability

What We're Looking For

• 3-5 years' experience in growth or performance marketing

• Strong hands-on experience across Meta and Google (essential)

• Proven track record in PPC and paid social (in-platform execution)

• Experience within D2C consumables (e.g. supplements, vitamins, skincare, food/drink)

• Exposure to subscription models and scaling recurring revenue

• Strong understanding of performance metrics (CAC, LTV, ROI, attribution)

• Experience managing agencies and driving accountability

• Commercial mindset with a focus on efficiency and growth

Nice to Have

• Experience in health, wellness, or fitness categories

• Background in subscription-led brands (e.g. supplements, online pharmacies)

• Exposure to TikTok paid and emerging channels

Why Join?

• Clear progression path to Head of Growth

• High ownership and direct impact on a core business KPI (subscriber growth)

• Profitable, cashflow-positive business with strong foundations

• Opportunity to scale a brand at a genuine inflection point

• Bonus linked to both individual and company performance

• Equity potential (post-probation)

Process

• Initial CV review

• 1st stage interviews

• Final stage (face-to-face)

Hiring timeline: within 1 month

Final Word

If you've scaled growth in a D2C consumables brand and want to step into a role with real ownership, commercial impact, and progression - this is a standout opportunity.

We Are Aspire Ltd are a Disability Confident Committed employer