Marketing Manager - Conferences.

Position: Marketing Manager - Conferences

Company: Events and Media Specialist

Compensation: $75,000 - $90,000 Base Salary + Bonus

Location: New York City (Hybrid)

Aspire is partnering with a leading media specialist empowering professional communities across a variety of industries, including Financial Services. Their services include research and insights, benchmarking data, and digital subscriptions and events. The Marketing Manager will support the events team to bring the company's value propositions to market, engaging all target segments with powerful storytelling and effective strategies to deliver revenue goals.

*Must have experience in corporate conference marketing*

Primary Responsibilities:

• Develop, implement, and manage tactical marketing campaigns through the use of email, SEO/SEM, social media channels (paid and organic) and emerging marketing modes and technologies.
• Manage industry and content partner relationships to extend marketing reach.
• Manage activities necessary to ensure achievement of strategic revenue and profit objectives.
• Analyze and present metrics on campaigns, performance and pacing, and recommend shifts in strategy/direction, continually refreshing campaign concept to drive registration conversion.
• Manage and build event marketing database, including acquisition campaigns, data collection, database management and customer messaging.
• Develop strong understanding of the diverse markets the company serves; using insights from audience development and editorial/programming to engage target segments.

Qualifications:

• 3-5 years of experience in corporate conference marketing, ideally within financial services
• Demonstrated track record of meeting or exceeding marketing revenue and profitability targets while developing and executing sound marketing strategies and tactics.
• Must be highly organized and able to coordinate and prioritize a high volume of projects, multiple tasks and time requirements without daily supervision while keeping supervisor apprised of progress or changes to plans, creative, timing, measures and budgets.
• Excellent planning, presentation, organization, and communications/ listening skills with a strong attention to detail.
• Understands marketing plan and objectives, including key campaign components (contact plan, marketing plan, segmentation, and value proposition).
• Insight-oriented, ability to think independently, constructively, and critically to improve products, programs, services, and processes.

If this sounds like you, please click apply!

We Are Aspire is acting as an Employment Agency in relation to this vacancy.