SDigital Marketing Executive.
- Location: New York US$70000 - US$80000 per annum + medical insurance,401K
Senior Digital Marketing Executive
Digital B2B Publisher
Remote
$70,000 - $80,000
Aspire are working with a rapidly expanding B2B Publisher who have a portfolio of products. They are looking for a Senior Digital Marketing Executive to work one of their products in their finance and accounting portfolio. Helping them build their brand, audience, data and revenue.
The Senior Digital Marketing Executive will be responsible for:
* Developing and implementing marketing campaigns for an entire portfolio of products, including digital and in-person events, thought-leadership reports and industry content
* Designing, testing, and implementing successful through a variety of organic and paid acquisition channels including content creation, paid media, partnerships, social media and email marketing
* Owning the social strategy and managing community engagement across all social media channels by creating engaging content
* Manage a small marketing budget, forecast costs, and keep up-to-date records and reports to share with senior management
* Keeping up to date with new technologies and trends in marketing, design tools, and applications
The Senior Digital Marketing Executive will have the following experience:
* Proven experience executing B2B acquisition and engagement marketing strategies
* Strong knowledge of social media and web analytics, and experience setting up and optimizing paid social media campaigns
* Exceptional interpersonal skills with ability to communicate cross-functionally across all levels of an organization and with external clients
* Previous experience with HTML, video and picture editing software
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