Director of Event Marketing.

Director of Event Marketing
Cybersecurity Media Specialist
$120k-$140k Base + Bonus
New York, NY (Remote or Hybrid)

This is an opportunity to join a leading organization in the cybersecurity media space. Our client is a business intelligence company serving the rapidly evolving cybersecurity community with a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace.

The Director of Event Marketing will be an integral part of the team and will be responsible for leading the marketing vision, strategy, planning, and execution of the promotion of our growing portfolio of industry-leading events to achieve attendee and revenue goals. The ideal candidate will possess 8+ years of experience in B2B event marketing and have a strong background in the strategy and execution of end-to-end marketing campaigns, as well as experience leading a team.

Primary Responsibilities:

• Responsible for formulation of marketing strategy from beginning to end and implementation of marketing activities to achieve event revenue goals for events
• Develop formal marketing plans for each event outlining direct marketing, digital marketing and database strategies
• Build audience growth strategy and work with internal resources to build lists and expand the reach
• Create and oversee the execution of the digital strategy for search, social media, and web content for assigned events
• Deliver successful marketing campaigns - on time and on budget
• Optimize campaign CPA and ROI and provide reporting and analysis
• Manage a comprehensive events budget; responsible for all aspects of forecasting, budgeting, and reporting
• Oversee all pre-event and post-event communications and marketing initiatives and deliverables

Qualifications:

• 8+ years' experience in event marketing, with direct experience in event promotion and/or business-to-business environment
• Detail-oriented, organized, and able to successfully direct multiple projects through completion while accelerating business results
• Experience leading a team of event marketing professionals to drive creative and thoughtful event strategies that utilize all mediums
• Experience with email marketing, marketing automation, and campaign analysis
• Expert knowledge of event platforms and measurement

If this sounds like you, please reach out to learn more!

We Are Aspire is acting as an Employment Agency in relation to this vacancy.