Head of Audience.

Position: Head of Audience

Company: Financial Media Specialist

Compensation: Up To 200k Base + Bonus

Location: New York, NY (Hybrid)

The Role:

This is a newly created role bringing together the teams responsible for audience delivery across a portfolio of asset management events. This crucial role will ensure we curate the right audience for our events, a critical success factor for every event. This role will review and develop the approach to our audience acquisition campaigns, ensuring marketing and investor relations work in tandem with one another to deliver the best possible results; achieving quality and quantity metrics set.

The ideal candidate will have experience in leading investor relations and/or marketing teams, be skilled in establishing and embedding best practices, be structured in their approach, and be able to improve existing and implement new processes. This is a senior leadership position for a strategic thinker and experienced people manager.

Primary Responsibilities:

• Oversees all aspects of marketing and investor relations, delivering best-in-class audiences for all events.
• Creates the audience acquisition strategy for all
• Ensures best practices in marketing campaign planning, execution, and
• Optimize campaigns based on performance metrics, ensuring efficiency and effectiveness.
• Develop a key account approach to allocator relationships; ensuring all portfolios benefit from rockstar speakers and high-quality
• Ensures investor relations source best-in-class speakers for our events, helping to make our summits must-attend.
• Develop sponsorship demand gen
• Creates compelling messages that effectively articulate our event propositions to our audiences.
• Develop the event's social media strategy to generate awareness and
• Develop the strategy around event partner acquisition and management to widen our reach and amplify our brand.
• Leads on the data plan to ensure prospect and customer data is up to date and
• Build, lead, and mentor high-performing marketing and investor relations teams, ensuring high standards of delivery are met and Foster a collaborative and innovative team culture focused on achieving audience acquisition goals.
• Supports internal clients, commercial sales teams, and heads of

Requirements:

• Experience and knowledge of the allocator industry and a strong track record in delivering allocator audiences.
• Network of existing allocator contacts.
• Experienced in implementing and embedding best practices in marketing and/or investor relations.
• Experience in leveraging data and analytics tools to drive insights and inform decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Ability to thrive in a fast-paced environment and adapt to evolving industry trends

Performance Measures:

• Attendee targets achieved (quality and quantity)
• Delegate revenue targets achieved
• Consistent processes and reporting across both teams
• Event propositions effectively defined and articulated

If this sounds like you, please click apply!

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